CASL is Coming. Are You Prepared?

Clicking “send” could cost $1 million in fines

Canada’s strict new anti-spam legislation is coming in just three weeks. Is your business prepared?

Widely considered to be some of the toughest commercial electronic messaging legislation in the world, Canada’s Anti-Spam Law, or “CASL”, comes into force on July 1 of this year.

CASL affect will affect every Canadian business, because it prohibits businesses from sending business-related electronic messages (such as email) unless they have consent from the recipient, or the message fits within an exemption in the legislation or regulations. Violators of CASL’s provisions face heavy sanctions, including fines of up to $10 million, and, starting in 2017, private damages actions.

Anyone using electronic messages to communicate with potential clients and customers must ensure that they comply with this complex new law.

We summarize CASL in our whitepaper, Canada’s Anti-Spam Law.

Guidance is also available from the Government of Canada and the CRTC.

The Litigator and its publisher, Affleck Greene McMurtry LLP, are also getting ready for CASL. If you haven’t done so already, please take a moment to confirm your subscription to our newsletter.