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Daphne Hooper Quoted on CBC News: Frustrated by fine print, car-buying couple learns you don’t always get what you pay for

Daphne Hooper, Affleck Greene McMurtry LLP

Daphne Hooper, Affleck Greene McMurtry LLP

Daphne Hooper, competition lawyer at Affleck Greene McMurtry LLP, is quoted on CBC News: Frustrated by fine print, car-buying couple learns you don’t always get what you pay for, published May 14, 2016

‘Daphne Hooper says businesses have an obligation to ensure all promotional materials — print, TV, online — are up to date. She also says expecting customers to have to confirm the details of what they are getting through different sources is not only unfair, it’s risky for the company under the Consumer Protection Act.’

“For instance, here the consumer is looking at the brochure to decide whether to buy the product and in the fine print the merchant is telling them to look elsewhere for more information, that could be a problem.

Under Canadian consumer protection laws, a consumer in Canada should be able to look at an advertisement and understand exactly what it is that they are buying.

So, if an advertisement says one thing but the product has another thing, that’s an issue that the consumer could bring an action against the merchant for.”

To view the full article, please visit CBC News online.

To see more of Daphne’s commentary and analysis, please visit Daphne Hooper on the thelitigator.ca.