Influencer Marketing and Competition Law in Canada: The Basics
The world of marketing and advertising has evolved – last year, U.S. companies spent an estimated $13.5 billion on social media marketing alone.1 How are lawmakers and enforcement agencies responding to the change? The Competition Bureau has recently clarified how competition and advertising law in Canada applies to social media marketing tactics in its latest volume of the Deceptive Marketing Practices Digest. Here are the highlights: What is Influencer Marketing? What is Misleading Advertising under the Competition Act? I’m an Advertiser – What do I need to know? I’m an Influencer – What do I need to know? I’m a Consumer ... [more]
Ontario’s top Court dismisses class action against auditor
Ontario’s Top Court considers Anti-SLAPP legislation in a series of cases
The Ontario Court of Appeal recently released a handful of new opinions about the application of Ontario’s Anti-SLAPP legislation. The Protection of Public Participation Act, 2015 came into force in late 2015, but these decisions are the first time that the Court of Appeal has had a chance to address the new laws. [more]
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