CASL Crunch: Kellogg’s Pays $60k
Kellogg’s has agreed to pay $60,000 and undertook to ensure that it, and its third party email marketers, comply with Canada’s Anti-Spam Law (CASL). Kellogg’s was alleged to have sent ... [more] Full article
Kellogg’s has agreed to pay $60,000 and undertook to ensure that it, and its third party email marketers, comply with Canada’s Anti-Spam Law (CASL). Kellogg’s was alleged to have sent ... [more] Full article
Canada’s strict new anti-spam legislation is coming in just three weeks. Is your business prepared? Widely considered to be some of the toughest commercial electronic messaging legislation in the world, ... [more] Full article
Canada’s new Anti-Spam legislation, commonly known as “CASL”, establishes an “opt-in” regime by making it presumptively unlawful to send a commercial electronic message (CEM), unless the recipient has consented to receive it, and the sender includes certain information and an unsubscribe mechanism. CASL applies to anyone who uses email for any commercial purpose. Violators face heavy sanctions, including fines up to $10 million, and private damages actions. Most of CASL’s provisions come into force on July 1, 2014. [more] Full article