Michael Binetti and Robert Finta, Associate General Counsel at TELUS, discussed advertising and marketing law remedies in a panel entitled “Can They Really Do That? Process of Challenging a Competitors Ad.” Issues covered were: Addressing bold advertising statements from competitors Protecting clients’ interests by understanding what it takes to successfully challenge a bogus claim and have regulators intercept Identifying three main routes to challenge a competitor’s ad A detailed guide for challenging advertising claims of direct competitors   About Affleck Greene McMurtry’s Marketing Practices and Telemarketing Practice You need to be aware of the rules in the Competition Act that ... [more] Full article